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Autobiography Of BS© Pt. 1: How I Invented Interactive Video
In the late 70s, after Volkswagen had launched their new worldwide dealer network under the mysterious V.A.G. moniker. The V.A.G. dealers received a strong voice, their own national advertising...
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Autobiography of BS© Part 2: The World’s Most Elaborate Duck Trap
From 1973 through 2005, my job was to create excitement for Volkswagens in the hope that people would buy them. The job had its ups and downs. We loved facelifts and hated totally new cars. With a...
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Autobiography of BS©: How I Violated the One China Principle
For more than ten years, every word a certain high executive of Volkswagen uttered in public was pure BS. I wrote his speeches. I wrote articles under his name. I even ghostwrote a book for him. I...
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Autobiography of BS©: How I Lied about the Golf
This one has less hilarity. But it is German, I mean germane to The Truth About Cars. 1973, at the tender age of 24, I defected to the enemy. BS, the former muckraking journalist, became a copywriter...
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Autobiography of BS©: How I Corrupted Communist Cabarets
It was November 1989. After a long into-the-evening meeting with Volkswagen execs in Wolfsburg, after the usual after-meeting festivities and after a very short night, I sat groggily behind the wheel...
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Autobiography of BS ©: How Car Catalogs Killed Creatives
Did you ever hold a 70's vintage Volkswagen car catalog in your hands? You know, the ones without a picture of a car on the cover? Just "The Rabbit," "Der Käfer," "Le Golf?" One distinct color per...
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Editorial: Autobiography of BS ©: How I Nearly Blew the Audi 80 Launch
You know what I loved most about car advertising? There was never a shortage of money to play with. I'm no longer tracking these things, but in 2007, GM spent $3 billion on what we call "measured...
View ArticleEditorial: Autobiography of BS ©: How I Nearly Blew the Audi 80 Launch. Parte...
We left the first chapter of this episode with BS at the southern tip of Spain. He had to produce a launch movie for the Audi 80. He had run out of time, luck, and, most embarrassingly, of film. BS was...
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Autobiography of BS ©: How I Drowned Dealers in Free Cash
There is a lot of funny money flowing to dealers: Holdbacks, incentives, carry-over-allowances, packs and countless others. All in the name of moving the metal. Did you ever hear of a car company that...
View ArticleThe Autobiography Of BS©: How I Paid A Car In Cash
Due to the animated discussion of distribution models and dealer profits, I’ll resurrect The Autobiography Of BS© – just for this one time. As all the other stories, the story is true. Even the name...
View ArticleThe Autobiography Of BS©: How I Spied Against Brazil
To commemorate the sudden departure of Marcelo de Vasconcello’s Illustrated History of the Brazilian Car, I’ll resurrect The Autobiography Of BS© – just for this one time, honest. It only tangentially...
View ArticleAutobiography Of BS: The Senseless Car That Started Europe’s Diesel Mania
47.2 percent of all cars bought in Germany last month don’t run on gas. They run on diesel. It wasn’t always that way. A quarter century ago, a diesel car was unheard of in Europe. Well, not quite:...
View ArticleThe Autobiography Of BS©: How I Failed To Make Volkswagen Lots Of Money
Volkswagen just sold one of my inventions, and I didn’t get a dime for it. Volkswagen didn’t get rich on the sale either. After more than 20 years of trying not too hard, Volkswagen is getting out of...
View ArticleAutobiography Of BS, Now Available On Dead Trees
Those who frequently demanded that the Autobiography Of BS © is turned into a book or a blockbuster movie see themselves a little closer to their declared goal. The series will be a monthly feature in...
View ArticleAutobiography Of BS© : How I Harmed Sundry Animals
While a minor shit storm erupted the other day over the use of a word denoting short-haired women who love women, and, allegedly, certain cars, I did a lot of the soul-searching and self-reflection...
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